The Power of Streaming Technology in Today’s Environment

The days where we need to wait for a video to complete its download before we could view them, is finally over! The once in-trend phenomenon that got us so vigorously trying to click numerous buttons every few minutes to keep watching or to move from one episode to another is here to bid goodbye, or at least take the backseat for now.

Thanks to the insurmountable power of WLAN and the amount of high technology devices available in the market today, watching anything online while on the PC or on the go is not only possible but also becoming the social norm.

More often than not, watching a live, recorded or on-demand video online could easily turn into a frustrating search for flash plug-ins such as the Microsoft Silverlight or a supporting media player, a struggle with figuring out what needs to be downloaded or hours of unnecessary wait. We shouldn’st forget those buffers that seem to last forever too. Such scenarios take place tens of thousands of times per day, and perhaps, millions of times per day across the globe.

Today, consumers’s viewing habits have changed. Live video streaming technologies are not only widely used in place of conventional video technologies for broadcasting news, connecting with friends online, conducting interviews and businesses online but for selling online, watching TV series, listening to music and podcasts and even mobile streaming. Almost everything we do or watch online today is adopting the technology. Living up to the consumers’s expectations of mobile and online entertainment appears to be the next big thing as more and more content providers turned to live streaming technologies to remain competitive while keeping in trend with their audience’ss needs.

Live streaming is an area of new media that is getting a lot of attention lately. In fact, much interest has been invested in live video streaming, that corporations, universities, schools and governments around the world which are equipped with broadband connections have taken the leap forward.

Content such as videos, movies, songs, concerts, interviews, presentations and speeches can all be transmitted effortlessly over the Internet or streamed through a streaming media server now. While the conventional way typically requires users to click and wait for the video to download before it can be viewed, the streaming technology provides a higher quality, more consistent viewing experience for all viewers at almost zero or just an initial buffering, irrespective of connection or device type.

RIPPLE for the future

In today’ss environment, people do more than just simply stream videos. They need a device that can record, process, archive and stream at the same time.

Imagine being able to record, process and transmit information or bring your live presentation experiences to large audiences anytime, anywhere. WOW Vision’s solutions - RIPPLE, can satisfy this particular need, by allowing live presentations to be recorded, encoded and spread across the Internet and private networks quickly and easily, in a cost effective manner.

Streaming media files through RIPPLE is extremely simple to use from a user’ss perspective. All a user needs to do is to find it, click it and play it. They do not have to download a flash plug-in such as Microsoft Silverlight or a media player and can use any broadband connection to access the live streaming. Once the URL or link is clicked on, the server will then automatically start the streaming process instantly. There is no or little delay. As the user watches the beginning part of the video, the server will continue to send over the rest of the video file in background. This actually allows the user to watch the video without having to wait for the video to finish downloading.

For more information about WOW Vision’s technology, click here.